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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Aug 22, 2022

Brand confidence is the result of clarity and consistency.

In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.

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Jul 30, 2022

If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.

Clarity paired with consistency are two important elements of building a brand....


Jul 17, 2022

Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them - or that it is for them?

As Brene...


Jun 30, 2022

More to the point, where I've been?
Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what I've been doing and why I haven't released a new episode since February.

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Feb 2, 2022

"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.

As you think about acting on all those business ideas swirling around in your head, think...