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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

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  2. Know your through line

Know your through line

Feb 2, 2022

"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.

As you think about acting on all those business ideas swirling around in your head, think about what connects them to the vision of your business. That connection is what I mean by a through line.

If you are feeling as though you have too many business ideas, concerned that people may not understand the connections, or maybe you haven’t recognized the connection yet…. I’m guessing it is there, hiding in plain sight. It’s likely already visible to those around you. You just need to step back and allow it to become visible to you.