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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Dec 21, 2019

In the December Favorites File, we'll discuss the brillance of Benjamin Zander and The Art of Possibilities. "Your job as a leader is to awaken the possibility in others." It doesn’t matter what your job is or the relationship you have to that individual, encouraging others to see the possibilities makes a...


Dec 15, 2019

Aligning purpose and work can have a tremendous impact on your job satisfaction, performance and overall well-being. And these three results are good for business.

As a business owner, it is important to have satisfied and high-performing team members. Employee satisfaction and performance can be enhanced through...


Dec 7, 2019

Color matters in branding because it initiates feelings. And those feelings become associated with our brands. So the strategic selection of colors helps solidify our brand in the minds of our customers.

Do your homework when planning your brand colors and make sure the feelings associated with the color you select...


Nov 30, 2019

What does Wil.i.am and You've Got Mail have in common? As I see it, my November Favorites and excellent business insights.

Becoming epic will mean different things to different people but to Wil.i.am of the Black Eyed Peas, epic means compounding the impact of opportunities when possible.

"You've Got Mail" offers a...


Nov 23, 2019

South Dakota's new public service campaign about the methamphetamine problem in the state has captured the attention of people across the country - because of the creative direction of the campaign. "Meth. I'm on it." Some people see it as a huge joke and not helping the solve the problem it is supposed to address. Some...