The Pursuit of Purpose with Amy Austin

Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier.

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

August Favorite File

Aug 31, 2019

What does friction, a purposeful life, and audio branding have in common? Probably nothing more than making my list of favorites for August.

This month flew by but not without some great educational or thought-provoking ideas catching my attention.

Purpose and intention is the connection.

Here is what you'll hear...

Aligning finance & purpose equals growth

Aug 23, 2019

Aligning finance and purpose can be beneficial to the health of your business. Does the purpose of your business influence your financial decisions? If scaling your business is in your future, do you have a plan to achieve those goals?

Christina Sjahli, Cash Flow Consultant and host of Her CEO Journey podcast, and I...

Storytelling is good for business

Aug 17, 2019

Storytelling, especially when done intentionally, is both strategic and tactical.

A narrative which grabs our attention and involves us emotionally are the stories that move us to action. We remember stories easier than we do a list of facts or features. The time for facts and features is after we've...

5 business lessons from Kinky Boots

Aug 10, 2019

Business lessons from Kinky Boots?

Why not? It is based on a true story of a shoe factory in England so of course, there are valuable lessons included about running a business.

Trust me, I get some pretty strange looks from people when I start a conversation with this idea. But the lessons are there and they are...

Who's your target audience?

Aug 2, 2019

Target audiences are challenging to define but absolutely necessary to know. And not surprisingly, many business leaders and employees find it difficult to pin down the answer.

It is human nature to believe we can help EVERYONE. But it is NOT realistic. And in the process, it puts an extra burden of stress on...