Apr 25, 2020

The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better?

I think there are several things that have changed that will continue going forward as we move past the pandemic and into the “new normal” we’ll live in going forward. I...

Apr 18, 2020

Content marketing strategy is important, now more than ever. Your customers and clients still need you - but maybe in a different way or a different timeframe than before the pandemic.

This week's guest on The Pursuit of Purpose is Michelle Hunter of Michelle Hunter Creative. Like me, Michelle believes now is not the...

Apr 12, 2020

There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it?

During my conversation with Jillian and Matt Love of Love Creative, we talk about the importance - especially in times of crisis or transition - of capturing the events happening in...

Apr 4, 2020

How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining its product isn't meeting the needs of its intended market.

And this pandemic may be the reason your product or service isn't meeting those needs. If you are considering a pivot, it is important...