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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Feb 21, 2021

Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren't there - she wrote her own. YouMap®️ reveals the four pillars of career fit: strengths, values, preferred skills and interests.

Kristin Sherry used her strengths to chart a course toward...


Feb 15, 2021

For human resources executive, Kim Hamer supporting your employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own cancer diagnosis or the diagnosis of their loved ones. Kim credits her husband's boss for giving her and her children...


Feb 7, 2021

Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren't enough things to consider, learning styles are not typical.

Last week I started teaching a course at a local community college and decided to do a learning style assessment to help me get to know the students...