The Pursuit of Purpose with Amy Austin

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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier.

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Exclusivity, campaigns and a status update

Sep 26, 2020

What do exclusivity and campaigns have in common? More than you'd think - at least I found a way to connect them. Each month I cover a few highlights from the month - sometimes it is sharing something I learned via a podcast or book; other times it is a key takeaway from a client project. This month my focus is...

My own target audience challenge

Sep 19, 2020

My own target audience challenge was called out this week. Maybe saying it was 'called out' is too harsh, but the words "it is not clear who you work with" felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my mind. Classic imposter syndrome.

In this episode, I share my response and...

Nine strategies influenced by your target audience

Sep 12, 2020

There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there.

In this episode of The Pursuit of Purpose, I cover nine business strategies that benefit from a clear target audience...

How well do you really know your target audience with Suz Carpenter

Sep 5, 2020

Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week's Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar - Jessica - and how she keeps Jessica top of mind when creating content,...