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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Aug 29, 2020

Reviews, experiences, and fitting in are the three primary topics for this month's favorites. Each plays a role in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier.

Don't ignore or stress over reviews. 

Customer experience offers opportunities...


Aug 22, 2020

Bonnie L Frank launched her business through consistent use of live video. We frequently hear that video can lead to greater social media awareness and following, and Bonnie is proof it can lead to big results.

After years of being an influencer, Bonnie decided to build a brand for herself. While it didn't happen...


Aug 19, 2020

Leaning into your brand during a crisis allows you to share and showcase your brand values. Your business will prove it is more than a business. Iowa recently experienced a significant weather event called a derecho. And the path of destruction left for individuals, businesses and government to clean up will...


Aug 8, 2020

Our highlight reel is a reflection of our legacy. When thought of in response to the question "what's on your highlight reel?" it is the destination of the path leading to your future.

During our conversation, we talk about the importance of understanding our personal brands, running opportunities through a brand...


Aug 1, 2020

Unlearning. As professionals, and as humans, we have habits, thoughts, and routines that would serve us better if we'd unlearn them. What holds us back from being confident in sales conversations? Why do we hesitate when it comes to launching a new product or service? Do we compare ourselves, our skills, our success to...