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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Nov 22, 2021

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?

Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality of the work or service we...


Oct 27, 2021

It was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. And if we are not feeling one of...


Oct 19, 2021

What if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula that will do just that.

When we go into a performance evaluation or ask for feedback from a client, we often start with a...


Oct 12, 2021

What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important...


Sep 30, 2021

Branding. Marketing. What is the difference? Is there a difference? Everyone has an opinion. Including industry professionals - there isn't a standard definition of either branding or marketing. 

Branding is.... Marketing is...

There are so many different ideas, opinions, and nuances to these two words. Clients...