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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Mar 28, 2020

March has not gone as planned. The Covid 19 virus made sure of that. And as such productivity and first times for a lot of things have been top of mind for most people. 

I'm revisiting the idea of productivity shame and tender discipline - because I have been practicing that concept a lot over the last two weeks. And I...


Mar 21, 2020

During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. 

This week's episode focuses on 6 ideas to help you be more intentional and thoughtful as we navigate these uncharted waters of the Covid-19 pandemic. 


Mar 15, 2020

This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. 

And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for...


Mar 7, 2020

Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance.

Established boundaries help clearly communicate expectations, roles, responsibilities and rules - all which lead to respect. Respect for your time,...