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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

May 26, 2021

Recently I was reminded that asking for help is a strength even though the action itself is hard. This is exactly why it is so important to ask for it when you need it. And I was reminded of the importance of modeling the behavior.

My experience came from my daughter but it could have just as easily come from a...


May 18, 2021

How can coaching questions benefit your brand? I wouldn't have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I was listening to him share the seven essential coaching questions, I realized these are very similar to what I ask...


May 9, 2021

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them.

Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents.

By definition, authentic is real or genuine: not copied or false: true and accurate: made to...


May 3, 2021

"Comparison is the thief of joy," Theodore Roosevelt

How do you respond when you hit a milestone in your business? Do celebrate when you hit a milestone in your business? Or do you compare what others have done to your accomplishments?

Roosevelt's quote is true. When we focus our time and attention on what others are...