The Pursuit of Purpose with Amy Austin

Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier.

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Statistics, royal branding and reading

Feb 28, 2020

In the February Favorites File, we talk about how statistics & data are used in marketing decisions, the challenges of branding facing the Royal family as Meghan and Harry move away from royal life, and my reading list.

How busyness impacts culture and brand

Feb 22, 2020

"I'm too busy." "My to-do list has a mind of its own." As busyness has become more and more accepted as the "norm," have you thought about how busyness impacts culture and brands?

In this episode of The Pursuit of Purpose, James Mayhew and I talk about how busyness reaches beyond the individual who is busy and creates...

Recognizing your ideal target audience

Feb 15, 2020

Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them?

If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then you can actually...

Customer experience is proactive with Joey Coleman

Feb 7, 2020

"Customer experience is proactive. Customer service is reactive." This quote from Joey Coleman, author of the Wall Street Journal #2 Bestselling book Never Lose a Customer Again, has helped provide me with much-needed clarity regarding the difference between experience and service.

Having that context of one being...

Branding, Motivation and a Legend

Feb 1, 2020

Branding, motivation and a legend - the thread connecting these three ideas is purpose. An authentic brand is rooted in purpose. Motivation is a result of a clear understanding of purpose and a desire to put it into action. And a legend, such as Kobe Bryant, used his purpose to guide him daily.

For more information...