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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Oct 26, 2019

Do you know your strengths? Have you heard people talking about their top five and wondered what they were talking about? In this episode of The Pursuit of Purpose, we'll uncover the importance of your top five - your Strength Finder's top five.

What's the top five?

If you've taken the CliftonStrength's profile,...


Oct 19, 2019

How often do you find yourself focused more on your competition than your own business? And does that cause you to lose track of what is important or become stressed? Or even frustrated with where your business is in terms of market share or profitability? Comparison is a thief.

What would happen if you shifted your...


Oct 12, 2019

Do you achieve an ROI for sponsorships and memberships that you engage in for your business? Is the money you put toward these activities an investment or an expense?

If you are questioning whether that membership or sponsorship - or even a conference - is worth the money, think about how the opportunity aligns with...


Oct 4, 2019

What is appreciative inquiry?

At its heart, AI is about the search for the best in people, their organizations, and the strengths-filled, opportunity-rich world around them. AI is not so much a shift in the methods and models of organizational change, but AI is a fundamental shift in the overall perspective taken...