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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Apr 25, 2021

We've all been there.... working while anxious about how you are performing. Are you doing the right thing? Are you meeting expectations? Will your boss agree with your assessment? Can you do more?

"When you are anxious, you are thinking about the future. Being able to see the future, or envision what is possible, is...


Apr 19, 2021

Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing than most of us believe. Holly Adams and I both read the book recently and decided to bring our discussion of it to...


Apr 12, 2021

Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don't know that there is a right answer.

But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall into using frequently. If you spend a lot of time explaining the words...