The Pursuit of Purpose with Amy Austin

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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier.

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Asking for help is a sign of strength

Oct 24, 2020

Asking for help is not a weakness - it is a sign of strength.

In this week's episode, I talk about different ways our subconscious tricks us into believing going alone is our best option. Additionally, I share a few suggestions to consider when it comes to getting support or help with our work.

What is the sound of your brand with Jodi Krangle

Oct 17, 2020

The Jeopardy song. James Earl Jones' voice. The Netflix sound.

Did you hear each of these in your head when you read the words? These sounds represent specific brands. Sounds - whether it is a song, a voice, or a recognized tone - immediately bring something to mind.

Jodi Krangle, my guest on this episode of The...

Nine content planning tips

Oct 10, 2020

Content planning is not easy. As I've been working on increasing my presence on LinkedIn and producing the podcast each week, I've found keeping up with content has been challenging. This week has shown me I need a plan.

In this episode, I'm sharing nine tips I'm working to incorporate into my planning to stay ahead and...

Five tactics to include in your next campaign

Oct 3, 2020

Are you spending as much time and effort promoting your new service as you did to develop the service? There are five tactics you should include in your next campaign effort.

But all too often we focus our attention on the development and then rush the promotion. As a result, we maybe only do one or two tactics.... and...