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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Nov 30, 2019

What does Wil.i.am and You've Got Mail have in common? As I see it, my November Favorites and excellent business insights.

Becoming epic will mean different things to different people but to Wil.i.am of the Black Eyed Peas, epic means compounding the impact of opportunities when possible.

"You've Got Mail" offers a...


Nov 23, 2019

South Dakota's new public service campaign about the methamphetamine problem in the state has captured the attention of people across the country - because of the creative direction of the campaign. "Meth. I'm on it." Some people see it as a huge joke and not helping the solve the problem it is supposed to address. Some...


Nov 17, 2019

Burnout and purpose may not seem logical but there is a connection. 

We hear about burnout regularly - whether it is the signs, symptoms, the prevalence in one profession or another. As our society continues to value 24/7 availability, instant gratification, and short term goals/gains, burnout will exist. These three...


Nov 9, 2019

Being a caregiver and running a business is not easy. It isn't impossible but it most certainly isn't easy.

And as I found out while putting together this episode, there isn't a lot of information out there to offer guidance when facing this situation. Or if there is, it is hidden under a different string of words...


Nov 3, 2019

It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable tips close by I've created a helpful summary to print and reference whenever you need it.

What's in a name?

Names are one of...