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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Jan 25, 2020

When was the last time a brand experience with a brand excited you? Do you think your brand is exciting your customers? To help you do that, here are three tips to improve the customer experience.

Our customer's opinions about their experience with our business can make or break the business. Are they raving fans or...


Jan 18, 2020

Your strengths are your stories. And how you tell your stories makes a big difference in how the story is received.

In this episode of The Pursuit of Purpose, I talk with Sarah Elkins of Elkins Consulting,  about how bringing context and understanding to your storytelling creates shifts for both you, as the...


Jan 11, 2020

It is not uncommon to see businesses jump into implementing tactics they THINK are going to solve their problems, however, tactics before strategy rarely work.

In this episode, we cover the three things you should know about your business before tactics such as websites, videos or ads should be developed. Additionally,...