May 30, 2020
23 leadership lessons in 25 minutes is my summary of 90 ideas in 90 minutes hosted by the Corridor Business Journal on May 28, 2020. On this episode of The Pursuit of Purpose, I share 23 leadership lessons shared by these leaders - and offer my take on the meaning and identify the unifying theme I recognized...
May 23, 2020
Empowerment is created by building confidence in your ability to respond. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching image of your brand, you want your audience to be confident in their decision to build a relationship with you and your...
May 16, 2020
Engagement is more than likes and shares, downloads, comments, or other forms of actions taken as a result of a marketing message. That definition is typically top of mind for most marketing efforts. I am going to challenge you to think of engagement as more.
Over the last two episodes, I've talked about using...
May 9, 2020
When you bring education to your marketing tactics, you ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you.
Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how we...
May 2, 2020
The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts.
Each is a layer needed to achieve a goal. Educate is the backbone. Engage is the mind. And empower is the movement directed by the brain...