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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Aug 30, 2021

A recent episode of Gary Vee's brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an understanding of our purpose.  As I listened more closely to this short episode, I realized the definition of being self-aware...


Aug 23, 2021

Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one?

If you are in this camp, I’m guessing your thoughts might include some or all these ideas:

  • Is this niche too narrow? Will I be leaving an opportunity on the table?
  • Will I be...


Aug 15, 2021

As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program.

What is experiential learning?

Experiential...


Aug 9, 2021

Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the success and growth of your company?

Many leaders intuitively know there is a benefit to knowing and embracing your brand...


Aug 2, 2021

Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. 

In the final episode of the encore presentation of the Marketing to educate, engage, and...