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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

  1. All Episodes
  2. 2020
  3. 06

Empathy in marketing

Jun 13, 2020

Empathy in marketing may seem like the new buzzword, the new shiny object to grab our attention. But for me, it has been foundational throughout my career. In fact, I cannot imagine a successful marketing strategy that doesn't, in some way, tap into empathy.

As a society today, the pandemic and racial inequities...

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Diversity in marketing

Jun 6, 2020

How are you doing with diversity in marketing? Have you made an effort? And if so, are you acknowledging diversity in a way that shows you know and understand your audience.

I think the best way to bring diversity to your audience, in a way that is authentic to your business, is to review your target audience. Look at...

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