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Image a world where you and your purpose are aligned. Lead with intention – through life and business. Discovering your purpose leads to clarity, consistency, and confidence making daily tasks to business decisions easier. 

The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. 

Your host, Amy Austin, is a successful entrepreneur, coach, speaker and brand strategist. Her experience spans over 20 years and several service industries including healthcare, software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it as the foundation of personal and business brands.

Our stories start with purpose.

Dec 19, 2020

Brand and branding often are thought of as confusing and frustrating or to go the opposite direction - oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success.


I'd like to say these five mindsets were of my own creative writing and...


Dec 12, 2020

After being asked many times, I'm sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I agonized over writing a post to the point it may never be posted.

So how do I find all these ideas? Well, that is a work...


Dec 5, 2020

Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their nose up at it. But this attitude, mindset, or, as my guest on this week's podcast calls it - purpose - is vital to her...


Nov 21, 2020

Over the last 60 days, I've posted daily on LinkedIn. 

Back in August, I made the decision to up my game on LinkedIn. The platform has the potential to be a benefit for business development for my business - especially with the pandemic turning traditional networking into a bigger challenge than it was before. 

So later...


Nov 14, 2020

Financial anxiety. At some point in our lives, we've all faced it. And with the uncertainty of the pandemic happening around the world, many of us are probably living with it currently.

This is where someone like Lindsay Bryan-Podvin can be helpful. Lindsay is a financial therapist.

As we discussed the role of purpose...