Jul 26, 2019

How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should.

Storytelling is a buzzword in marketing these days but in all honesty, telling the story of your brand is NOT new.

The success (or failure) of any story comes from the quality of the characters,...

Jul 19, 2019

I keep a Favorites File with episode numbers, books and quotes I find especially beneficial - to my clients, my business and my personal life. Each month I'll share some of these with you. Podcasts are my go-to for professional and personal development, which as an entrepreneur is important.

Here are the core podcasts I...

Jul 9, 2019

Understanding why is challenging and knowing what to do with that understanding is even more demanding.

This episode is inspired by two podcasts I've listened to recently. Both had strong opinions about the idea of Start with Why and the intention behind it.

And both offered different solutions to what they...

Jul 9, 2019

Build a Brand through action

You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn't exist.

It is your responsibility to define the actions you'll take to achieve the brand you want....